How Reviews and Ratings Affect App Store Optimization
This article will cover the best practices for app store ratings and reviews, in-app ratings, and reviews, how to track, manage and reply to app store reviews and how it all fits with your App Store Optimization of reviews. To get more news about
Aso Reviews Optimization, you can visit aso700.com official website.
Given the volume of apps publicly available these days, it is almost inevitable that your app has similar functions (and audiences) to another. App store optimization (ASO) is key to effectively competing for downloads and users, and reviews and ratings are integral to ASO strategy.
A typical app store journey exposes the user to the name, icon, and user ratings of a given app. After being drawn in by a relevant name, appealing imagery, and stellar ratings, the potential user who will read the reviews, will be provided the social proof and credibility necessary for potential users to take the next step: downloading.
Unlike other facets of ASO, ratings and reviews are the only areas where the market opinion of your app directly shapes the visual appearance of your page. After all, you cannot simply delete reviews or change ratings—this can be done only on iOS by resetting ratings with new version releases.
In this resource, we will explore why it is important to manage your reviews and ratings, and we will present unique findings that demonstrate their importance.In the App Store, it is important to be aware that ratings are visible on both the search result page and the app page within the store. When your app is shown as a result of a search query, a star rating system appears below your app’s subtitle. Adjacent to the stars is the number of app ratings.
When a user opens your app page within the store, the five-star rating system, its corresponding number (rounded to a tenth), and the volume of reviews are prominently featured below the download button, making all three nearly impossible to miss for potential users.
Specific reviews selected by Apple’s algorithm are reflected on a “featured reviews” portion of the page, but diligent users view all reviews by clicking through to different pages. In the Google Play store, reviews and ratings appear more frequently but less prominently. The app rating is visible on the store’s “Top Charts” page. However, an important distinction to make is the star rating system: while the App Store relies on five stars fractionally shaded to indicate an app’s cumulative rating, the Google Play store utilizes a single, always-shaded star and a number that reflects the current rating. Although Google Play’s rating system is initially more nuanced, users prefer imagery, and thus reviews and ratings on the Google Play store are harder to differentiate.
Below the star and numeric rating, the Google Play store quantifies the number of reviews. A review portion of a Google Play app page is also significantly more developed than an App Store app page. In addition to showing the distribution of ratings, Google utilizes Natural Language Processing (NLP) to highlight the average rating and keywords that are widely used within reviews. Below the keywords, Google Play features the top positive review and the top critical review. The remaining reviews can be viewed on a separate page.
In sum, ratings in the App Store and on Google Play directly affect search performance by informing the tap-through rate, the conversion rate, and the on-page conversion rate from all sources. The main distinctions between the two marketplaces are that 1) ratings for apps in the Google Play store directly affect the app’s performance on the Top Charts and 2) Google Play store’s reviews and ratings feature more prominently.
